The Guidon Foundation

Together we rise

Empowering Heroes for a
Brighter Tomorrow

We are dedicated to uplifting veterans, first responders, and our communities. Through resilience events, education, and outreach, we strengthen the bonds of service and commitment.

Our Mission

The Guidon Foundation honors God, upholds traditional American values, and strengthens individuals and communities through events, education, and engagement, in order to end veteran and first responder suicide, and inspire young Americans to serve God and country.

Leadership

Founders & Officers

Rich Brown

Rich Brown

Co-Founder & President

Marine Corps veteran. Co-Founder of The Guidon Foundation, where he leads mission-driven efforts to strengthen communities, uphold American values, and confront the crisis of veteran and first responder suicide. A builder of organizations, he transforms principles into action through programs that create real, lasting change.

Keith Linde

Keith Linde

Co-Founder & Vice President

Co-Founder and Vice President of The Guidon Foundation. Disciplined, mission-focused leadership shaped by years of service to community and country. Specializes in turning complex challenges into clear strategies that strengthen teams, programs, and outcomes.

Eric George

Eric George

Treasurer

Seasoned banking professional with over 16 years of experience across commercial and government-contract (GovCon) lending. Advises clients on capital solutions that drive strategic growth. Brings disciplined fiscal stewardship to The Guidon Foundation's financial operations.

Garrett Wilamowski

Garrett Wilamowski

Operations & Technology

Deep expertise in operations management and technology integration. Leads initiatives that enhance efficiency and empower teams. A career defined by commitment to excellence, continuous improvement, and delivering scalable solutions in dynamic settings.

Board

Board of Directors

Veterans, first responders, and community leaders who refuse to let the mission stall.

Carroll Harris III

Carroll Harris III

Board Member — Leadership Development

USMC veteran and retired federal law enforcement executive based in Arlington, Virginia. Maxwell Leadership Certified Team member and veteran/first responder advocate. Specializes in mission-focused leadership development and high-stakes decision-making.

Ashley Jones

Ashley Jones

Board Member — Fundraising & Corporate Partnerships

Community-rooted leader based in Locust Grove, Virginia, actively engaged in local service and support for families in her area. Brings a ground-level perspective on what small-town families, volunteers, and neighbors actually need from a nonprofit.

Denny Kelly Jr.

Denny Kelly Jr.

Board Member — First Responder Outreach

Stafford County firefighter and first responder, recognized publicly for his service with the Stafford County Fire Department. Involved in regional critical incident stress management and suicide awareness efforts, giving him firsthand insight into the mental health challenges first responders face.

Timothy King

Timothy King

Board Member — Family & Survivor Support

Retired United States Marine who served honorably for 20 years before continuing his career in Virginia as a communications analyst. Steady, principled approach shaped by decades of disciplined service, technical problem-solving, and leadership.

Luis Martinez Jr.

Luis Martinez Jr.

Board Member — Veteran Outreach

Founder of Whiskey Valor Foundation in Fredericksburg, Virginia, a veteran-focused nonprofit. Former U.S. Marine and Pat Tillman Foundation scholar.

Eric Quinn

Eric Quinn

Board Member — First Responder Outreach

Criminal Investigations Division Commander at the Stafford County Sheriff's Office, where he has served since 1997. Nearly three decades of service including patrol deputy, K9 handler, and command roles.

Amber Ricard

Amber Ricard

Board Member — Military Transition

United States Marine Corps veteran based in the Fredericksburg, Virginia area. Professional experience that spans both military and civilian sectors. Understands the transition challenges service members face — from identity shifts to navigating new careers and family demands.

Heather Traves

Heather Traves

Board Member — Volunteers & Recruitment

Founder of Gymnut Fitness & Nutrition in Fredericksburg, Virginia. ISSA-certified trainer, IFPA figure pro, and OCB/IFPA judge. Decades of coaching clients toward sustainable strength and health.

What we stand on

Core Values

Eight principles that govern how we operate, who we serve, and what we will not compromise on.

01

It is the duty of all nations to acknowledge, obey, and be grateful to almighty God.

We must openly acknowledge God as the foundation of our strength and principles.

We must obey the timeless moral standards that anchor leadership, discipline, and trust.

We must choose gratitude, because it transforms our mindset, our community, and our lives.

02

The United States Constitution is the greatest political document ever written.

The Constitution is the supreme law that both empowers and restrains government to protect individual liberty.

Every American has a duty to understand and defend the God-given rights the Constitution safeguards.

A nation remains free only when its citizens stay informed, vigilant, and actively engaged in self-government.

03

The obstacle is the way. Growth is found in suffering.

Suffering is unavoidable, but how we respond to it determines whether we grow or collapse.

We must face hardship with discipline, honesty, and resilience instead of escaping into distraction or self-pity.

Choosing to grow through adversity strengthens our character, our relationships, and our ability to serve others.

04

Regardless of environment, circumstances, and opposition: individuals are responsible for their own attitudes, behavior, and outcomes.

Responsibility cannot be outsourced; even in the worst conditions, individuals retain control over their responses and choices.

Blame, excuses, and victimhood weaken personal agency, while ownership strengthens resilience and clarity of action.

Long-term success is built not on ideal circumstances, but on the disciplined willingness to own every result.

05

Surround yourself with good people who hold you accountable to your values, goals, and commitments.

Accountability thrives in communities where honesty, high standards, and mutual respect are nonnegotiable.

The people closest to you will either elevate your discipline and character or quietly erode them.

Deliberately choosing a circle that challenges you, corrects you, and supports you is essential to a life well-lived.

06

Be Useful.

A meaningful life is built on contribution, not consumption.

Usefulness requires competence, reliability, and a willingness to shoulder responsibility where others will not.

When you commit to being useful, you create value that strengthens your family, your community, and your own sense of purpose.

07

Human beings are capable of profound transformation. Recovery and redemption are always within reach.

Change begins the moment an individual accepts responsibility for their past and commits to a better future.

No setback, failure, or moral lapse is final for those willing to confront truth, endure discomfort, and pursue growth.

When we recognize the inherent potential in people, we help create the conditions where redemption becomes real.

08

Join or create an organization you can be proud to represent.

Your character is shaped not only by what you do, but by the standards of the institutions you choose to stand beside.

Organizations built on honor, service, and integrity elevate their members and demand their best.

If no such community exists around you, create one — because worthy causes require worthy organizations to carry them.